Digipak Analysis

Website research

Website research from tbgsmedia1415

Vlog 5

Walk Off The Earth - Case Study

VLOG 4

Walk Off The Earth - Planning: Storyboard animation

Location scouting / Shot preperation

Storyboard

VLOG 3

Lesson Time Lapse.

A time lapse of one of our preparation lessons

Audience Research

Apologies for the quietness of my voice as I had to set the participant's recording to record at a higher volume at the expense of my own, allowing you to hear their response more clearly. The questions can be found in the previous blog post and below and are used chronologically for the interviews.

INTRO: Give information about project and song etc.

What ideas come to mind when you read these lyrics?

Are there any particular themes that are represented through these lyrics?

Now you have listened to the song, what sort of emotions does it create?

(Describe our idea: Begins with an argument between a young couple, they walk out on each other and as the song progresses they begin to regret their actions. Throughout the song it will crosscut between the narrative and the band performing the song. It concludes with the couple being reunited)

Do you like our concept and what do you like/ dislike about it?

Do you have any ideas on how we could develop the narrative further?

VLOG 2

Interview Questions

INTERVIEW QUESTIONS:           

INTRO: Give information about project and song etc.

What ideas come to mind when you read these lyrics?

Are there any particular themes that are represented through these lyrics?

Now you have listened to the song, what sort of emotions does it create?

(Describe our idea: Begins with an argument between a young couple, they walk out on each other and as the song progresses they begin to regret their actions. Throughout the song it will crosscut between the narrative and the band performing the song. It concludes with the couple being reunited)

Do you like our concept and what do you like/ dislike about it?

Do you have any ideas on how we could develop the narrative further?

Pitch Review Vlog

Media: Hold on The Break Pitch

Here is the powerpoint that we used for our pitch for our music video, the video below is a recording of our pitch to show our ideas.

Pitch Hold On from tbgsmedia1415

This is the song that we have chosen:

Practice Music Video: Bruno Mars, Lazy Song

Music Artist Case Study: PVRIS

PVRIS  

PVRIS is a recently formed band that now records pop/electro-pop music. They were formed in 2012 containing 5 members with the name Operation Guillotine.Originally they were a metalcore band but this soon changed to a similar form of pop that they now perform. Their first single was "The Heartless" in 2012 and their next release was a self-titled EP in March 2013 it was also during this time that they changed their name to Paris. This EP was described as being post-hardcore due to the band still transitioning from their previous metalcore technique. Shortly after this release they were officially sponsored by Stheart Clothing on April 11th. Their next major performance was during the summer of this year where they played on Ernie Ball's Battle of the Bands stage at Warped Tour (the largest travelling music festival in the US) after winning a contest during their performance the Huffington Post released a second article listing the band as one of '18 Artists You Need To Know Halfway Through 2014". On July 17th the band signed up to the recording studio Tragic Hero. It was also during this time that they officially changed their name from Paris to PVRIS, due to legal reasons, on July 26th. The band also on The Rise Up Tour supporting a post-hardcore band named A Skylit Drive in September and October. Shortly after this tour their drummer 'Brad Griffin' left the group and they continued as a trio. In December they began recording an additional EP with 4 other artists which was released April 1st 2014. Coinciding with the release of their Acoustic EP PVRIS joined 'A Loss For Words', 'Veara', 'City Lights', and 'Moms' on the 5th anniversary of 'The Kids Can't Lose' Tour from March 29th 2014 to April 13th 2014. Throughout the rest of 2014 the band continued to create and release more of their own music and released their first electro-pop album. This was also the year during which they released their first music video. On June 11th 2015 PVRIS won The Relentless Karrange! Awards for Best International Newcomer. They have also announced they will be a supporting act on the Bring Me the Horizon's European tour in November.

As far as clothing goes for the band, they appear to be wearing very similar clothing in all of their music videos and their album photos. Their sponsorship by Stheart clothing has allowed them to acquire a trend of their own which has led onto the band creating their own clothing which is available on their website. It is however very clear that their clothing has been heavily influenced by their original sponsors. 

As seen in the interview their style has stayed relatively the same through all of their performances, this will again be visible in the music video below. They stick to a relatively dark theme as they explain in the interview which is mainly effected by their interests in film types and tv programs. This is also enforced by the metalcore songs that the band wrote in its early years.

Media Music Videos Notes

David Bowie - Life on Mars?

Style of Video

• Focuses on artist by keeping all attention on him and having on the artist in the shot, nothing else more than a white background.

• The music video uses slow transitions which speed up as the video progresses

Image of the artist

• Covered in lots of make-up.

• Uses his appearance to suit and reflect the song.

• Exaggerates being out of the 'norm'.

Purpose

• Conveys the artist's emotions and feelings through the song.

Wow Factor

• The first close up on his face showing his unusual appearance.

Queen - I want to break free

Style of Video

• Attempts to reinforce general stereotypes of women, except the fact that they are males dressed as women.

• Uses the idea of going outside into another 'world' where they are free.

Image of the artist

• Artists are positioned in the centre of most shots with the focus on them.

• Artists are dressed as women as well as performing in other shots, shows them as being the centre of the video.

• Presents the artists as not being afraid to do what they want to be 'free' as shown by them dressing up as the opposite gender.

Purpose

• Its purpose it to emphasise the artists thoughts, opinions and emotions by him doing what he wants to do in the video to then return back to the house at the end, showing that its was all an imagined hope - emphasising his emotions.

Wow Factor

• Seeing them dressed as women as it took me by surprise.

Bon Jovi - Always

Style of Video

• Cross-cutting allows the audience to see the actors and singer in the past and the present.

• Progressive narrative that tells a story.

Image of the artist

• Conform to the typical view of a rock band.

• The singer fills the words with emotion giving the song feeling and perspective.

• Shows the band as well as intertwining a storyline to it.

Purpose

• Convey the emotions and regrets of the artist.

Wow Factor

• Grabbing the fake woman that disappears toward the end of the clip.